Pinterest

Gone Viral

Hi there. How are you?

This image has gone totally viral on Pinterest!

This image has gone totally viral on Pinterest!

This image went viral on Pinterest.

In the last two weeks, it's been pinned over 47,000 times on Pinterest. That's plain crazy! If you're new around here, there's a good chance that this pin brought you here. (Click HERE to read the post where I originally shared and discussed these sketchbook drawings.

I've had a ton a new followers on all of my social media platforms, a tremendous amount of traffic to my blog, and loads of new email subscribers.

If this is your first time here, welcome! Why not stay a while and have a look around?

Would you like to go behind the scenes and watch me draw this piece from start to finish? Click through to join the email list.

Would you like to go behind the scenes and watch me draw this piece from start to finish? Click through to join the email list.

A process video was born.

Since going viral, I've been overwhelmed with requests to go behind the scenes. Fans want to know how I make these drawings. Now, I'm not going to give away all of my secrets, but I did record the entire drawing process from start to finish on my newest piece.

There are parts of this video that were recorded at regular speed, so you can see and understand how I build up my marks, and the rest was recorded in hyperlapse. In just under 5 minutes, you can see the how this drawing was created.

Want to see the video?

Join my email list!

You'll get a link to the video after confirming your email address. Expect emails from me about once a month with more behind the scenes content.  You'll also be first to know about about new work and exclusive sales. It's a party. Trust me!

The drawing that I created during filming is for sale in my shop. Click through to purchase.

The drawing that I created during filming is for sale in my shop. Click through to purchase.

The original drawing is for sale!

If you appreciate my work, please consider patronizing my shop. The drawing that I created during filming is for sale in my shop. It's cute and tiny and will add a punch of color to your wall, mantle or bookshelf.

That's all for now. More next week. Ciao!

You Can Never Have Too Many Throw Pillows!

Hi there. How are you?

I must admit, I have a little love affair with throw pillows. I've got quite a collection and I change them out with the seasons. They give a pop of color and personality to our neutral tan sofas.

Pillows on the couch
Pillows by Jennifer Johansson

Connections are Cool!

About a year ago, I started making my own pillows. I was working at a company here in Carbondale that produces dye-sublimated fabric graphics. I was able to take advantage of their state-of-the-art fabric printer and turn ten of my favorite illustrations into soft ultra-suede printed pillows.

Envelope Style Pillow Back

It's a "Family Affair"

This pillow-making adventure is actually a collaborative effort between me and my talented mother, Carla Mullin. She's does all of the sewing of these pillows and I couldn't have pulled this off without her!

Sewn with an envelope style back, each pillow features a different complementary fabric, many of which are vintage. I have fun hitting garage sales and thrift stores in search of vintage fabrics, tablecloths and even sheets.

Pillow product photos before and after editing

Sprucing up My Listings

Lately, I've been sprucing up my pillow listings on Etsy. By Photoshopping out the background of the photos entirely, I gave them an even brighter look and more clean look. 

On the suggestion of Etsy guru Danielle Spurge-Swavely, I also optimized my pillow images for  Etsy search and Pinterest, by adding text and making them vertical in orientation.

The Data

I haven't collected any definitive data yet to determine if the listing changes and updates I've made have positively effecting my stats. Anecdotally, it does seem like my optimized listing are getting more action and I'm really happy with the fresh look. Now let's just hope that translates to more sales!

Let's Have a Summer Sale!

I've taken 20% off all of my in-stock pillows. Yahoo! But you have to act fast. The sale price is only good until Monday, July 20th!  My pillows make lovely gifts. Yeah, I know it's July, but I've already started my holiday shopping!

That's it for now friends. Go shop! Ta-Ta!